Mobile Design Now
Luke Wroblewski

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Breaking Development Conference – Nashville – July 2014
Conference Session: Mobile Design Now
Luke Wroblewski

Luke Wroblewski is synonymous with Mobile First. He set the mobile design tone for the 2-day Breaking Development Conference.

My Notes:

  • Lots to learn but more to unlearn about mobile.
  • Above the fold: Scrolling is a continuation. Clicking is a decision.
  • We’re trying to fit large screen to small.
  • Hamburger Menu is a case of follow the leader imitation. The word menu, outlined to appear as a clickable object, was interpreted as a menu 21%+ more than the Hamburger Menu in A-B testing.
  • It takes big changes to go small.
  • Compared hotel sites with +/- 50% difference in process steps. [the difficulty of any extra field or step is magnified in mobile]
  • Startup: Release/Refine/Repeat; Learn Faster

Luke Wroblewski conference notes can be found at: http://www.lukew.com/ff/

[On Mobile] “It takes big changes to go small.”
~Luke Wroblewski